I can guarantee that nine times out of ten when speaking to my customers it is definitely the women who make the final decisions when it comes to booking their cruise holidays. Don’t get me wrong the men will call up and do all the donkey work, get the prices and check the availability but wont commit until they run it by the wife. So why is this???
Is it because men generally give less priority to the holiday and are happy to let someone else make all the decisions. As we all know Women are the organisers so it’s usually us who start the ball rolling on where we want to go, who with and how much we want to spend. I would say the biggest exception to this would be the older couple who have more time to sit down together and work it all out as a couple, maybe more time together through retirement. The luxury market where budgets are abit bigger can be more male dominant due to the husband having had to make major decisions in business. Another factor is that women tend to be in control of the household budget and as the cruise holiday is an extension of that they tend to know what’s affordable. Now I’m not being a man hater as I’m sure a lot of hubbies out there just go with the flow and a happy wife makes for a happy life!!
In a recent survey of 1,000 UK internet users found that, of bookings made by mixed-sex couples, almost 60 per cent were carried out by women, with no input from partners. Of these, around half of female respondents claimed to have done so at the request of their other halves and in recognition of their superior web skills. I think women are more prepared to put abit of homework into the process and use different sites such as trip advisor to get the full picture before they book. So upside of this though for the guys, if the holiday is rubbish you know who to blame!!
P.S – Hope no men were offended by this blog , if you disagree then leave a comment.
About Me
I have been working in the Travel Industry for 16 years and originally started out in Business travel. After doing this for a while I was given an opportunity to move into the cruising industry and haven't looked back since. I thoroughly enjoy my job and can't think of anything…
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