MSC Cruises have recently announced the launch of MSC MasterChef At Sea.
This innovative collaboration between Endemol Shine Group (Producers of MasterChef) & MSC Cruises brings together two globally recognised and extremely successful brands to create a unique immersive entertainment format, due to roll out across the MSC fleet from summer 2017.
MSC MasterChef At Sea will mirror the TV show with a cooking competition taking place on board an MSC cruise ship. Guests will compete against one another, putting their culinary skills & flair in to the test. This immersive experience has been designed to bring the MasterChef magic into the lives of MSC cruise guests whilst also encouraging culinary exploration.
CEO of MSC Cruises, Gianni Onorato stated: “One of the key distinguishing features of an MSC Cruises holiday is the wide range of entertainment options available throughout the day and night to meet the needs of guests of all ages.”
“In creating this experience, we have tapped into the motivations of those who watch the hit TV show MasterChef and brought them to life with this new offering – to be inspired, to be entertained and to learn.”
This latest partnership is part of a broader strategy to collaborate with world class experts who reflect the company’s focus on excellence. MSC Cruises seek to work with the world’s best in their respective field to realise their commitment to creating unique onboard experiences and meticulous attention to detail.
Frances Adams, Global Director of Brands and Licensing of Endemol Shine Group, had this to say on the partnership: “We are delighted to collaborate with MSC Cruises, bringing a unique and authentic MasterChef experience to entertain new audiences around the world. MasterChef is a phenomenally successful global brand, which continues to grow in popularity, with a real appetite from fans of the series to engage with the brand off-air.”
Guests taking part will be challenged in pairs to create a unique dish from a box of mystery ingredients which will be judged by the MSC Cruises’ executive chef. They will be judging the dish on presentation, taste & originality. A new winner will be crowned on each cruise who will receive a MasterChef prize onboard as well as a handcrafted suite of exotic MasterChef recipes.
MSC Cruises will also help onboard winners to enter the selection process for the chance to appear on the next televised series of MasterChef in their home country, as well as the chance to cook for a MasterChef winner in their own homes or dine at a MasterChef restaurant.
What do you think of MSC MasterChef At Sea? Is this something you’d like to get involved with? How would you rate your chances? Let us know in the comments below!
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